Oh, the cold email. You've likely received one in the past. Maybe it was missing your name, perhaps a vague salutation like, "Dear [Your Business Name here]" or even worse, "Dear [Blank]." It's a bit like getting a Christmas card addressed to 'Occupant'. Let's break it down, shall we? The "Spray and Pray" Approach   Suppose […]

In today's ever-evolving business landscape, standing out in the crowd has become the holy grail of success. Whether you're an established enterprise or a budding startup, the ability to capture your audience's attention, engage their interest, and ultimately convert them into loyal customers is a challenge that every business owner faces. In this digital age, […]

So, let's dive into marketing budgeting for SMEs and demystify the process. But remember, setting your marketing budget is not a one-size-fits-all process.

Effective marketing can make or break a local business. It's no secret that many business owners fall into the trap of sucky marketing practices that yield poor results. They don't intentionally set out to be sucky - they don't know what they don't know! To avoid costly mistakes, it's crucial to cultivate good habits and behaviours […]

Understanding your ideal client is the key to success in the fast-paced business world. Knowing your target audience inside out can significantly impact your marketing efforts, product development, and overall business strategy, whether you're a small local business or a global corporation. In this blog post, we will delve into why it is crucial to […]

In today's competitive business landscape, standing out from the crowd is essential for small businesses. While marketing budgets may be limited, you can employ numerous creative strategies to get your business noticed without breaking the bank. This post will explore innovative and low-cost marketing ideas to help your small business make a big impact. Leverage […]

We understand that running a business can be challenging, especially when competing against other local companies that are just as ambitious and driven as you are. We also know that you know you could be doing better, and your efforts, at times, can miss the mark. We know you need help to take your business […]

Picture this: You're browsing through your favourite Facebook group, seeking advice, sharing stories, and engaging with fellow members who share your interests. Suddenly, you come across an avalanche of ads and shameless self-promotion flooding your feed. Annoying, right? Welcome to the world of lazy marketing—a place where desperation trumps creativity, and contributing to a community takes […]

Are you tired of sending out emails to your customers and receiving little to no response? Are you unsure of how to make your email marketing campaigns stand out in a sea of inbox clutter? As a small business owner in Greenwich, I understand the struggle of making your voice heard in a crowded market. […]

Welcome to the world of local marketing. Where business owners like you constantly search for ways to bring more customers from their surrounding area through their doors. And people like me can provide those customers to you! But what exactly is local marketing? It's a strategy that targets customers in a specific geographical location. In other […]