First things first, for an established business, the golden rule is to dedicate about 11%-15% of your annual turnover to marketing. 11% if you want to maintain the same growth as the previous year and up to 15% if you want some aggressive growth. You should split 75% of that pot on digital channels and […]
As a small business owner in Greenwich, you may think that branding is something only big corporations need to worry about. But the truth is, branding is just as crucial for small businesses, if not more so. In this post, we'll explore the importance of branding for businesses in Greenwich and why it's essential to […]
As a stall or local business, email marketing can be a powerful tool to inform your customers about your products and promotions. Email marketing is a cost-effective way to reach out to your customers directly, and it can help you build stronger relationships with them. In this post, I will explore ways you can use […]
As a small local business owner, you know that reaching your target audience is critical for success. One of the best ways to do that is through social media. With billions of users worldwide, social media platforms offer an excellent opportunity to reach and engage with your ideal customers. But with so many platforms to […]
Ah, the good old leaflet distribution strategy – because who doesn't love getting a bunch of flyers crammed into their letterbox? But let's face it, relying solely on this marketing tactic is a surefire way to end up in the bin (or recycling, for you environmentally conscious folks) alongside all the other junk mail. Here's […]
Nowadays, though, a more developed seven Ps or wonders, as we like to call them, adds additional layers to the Marketing Mix.
If you'd like help with your product positioning. We can help. Local Marketing Made Easy is a full-service local marketing agency based in Greenwich, London. We can show you how a good marketing strategy can increase sales - ultimately putting more money in your pocket. To see how we can help your business, call us […]
Your customer journey is omnichannel. There I've said it; not many marketers will admit to that. As for business owners, I'm convinced most won't even know what omnichannel is. Unhelpfully, businesses with external and sometimes internal marketing teams will bury their clients' heads firmly in the sand. Most are religiously wedded to particular stand-alone tactics […]
