Looking for some marketing strategies to take your Greenwich business to the next level? We see you, and we’ve got you covered. Take a look at our top five marketing strategies that will help your business stand out in the crowd.
Get Social
Social media is a powerful tool for small businesses to connect with their target audience. By creating social media profiles for your business, you can build a community of loyal customers eager to engage with your brand. Not only that, but social media allows you to get in front of new potential customers who may not have heard of your business before.
Identify which social media platforms your target audience is most active on to get started. If your business caters to a younger demographic, you’ll likely want to focus on platforms like Instagram and TikTok. LinkedIn may be the best option if your audience is professional or services-based. Once you’ve chosen your media, post regularly and engage with your followers to build a strong community. Consistency is key!
Focus on Local SEO
As a small business in Greenwich, you’re competing with countless other businesses for the attention of local customers. That’s where local SEO comes in. Optimising your website and online presence for local search can improve your visibility in search engine results and attract more local customers.
Start by optimising your website for local keywords. This means using keywords that include your location, such as “Greenwich coffee shops” or “Greenwich clothing boutiques”. You should also ensure that your website includes your NAP (business’s NAME, address, phone number, and other relevant information.
Leverage Influencers
Influencer marketing is a powerful way to get your business in front of new potential customers. By partnering with influencers with a following that overlaps with your target audience, you can tap into their audience and gain exposure for your business.
To get started, identify influencers with a strong following in your niche. Reach out to them and propose a partnership that benefits both of you. This could include sponsored posts, product reviews, or other types of collaborations.
Invest in Google Ads
Google Ads s a pay-per-click advertising platform allowing you to create ads that appear at the top of search engine results. By bidding on keywords related to your business, you can target potential customers actively searching for products or services like yours.
To get started, get a Google Ads specialist like us to help you set up and run your first campaign. They will target relevant keywords and create compelling ad copy to encourage potential customers to click through your website. While many businesses run their own ads, an expert will be able to get more out our your account and save you money in the long run. Think of them like the Ferrari to your Lada.
Use Email Marketing
Email marketing is a powerful way to stay in touch with your existing customers and encourage repeat business. By sending regular newsletters, promotions, and other updates, you can keep your business top-of-mind and build a loyal customer base.
To start, build an email list by collecting email addresses from your customers and website visitors. Then, create a series of emails that provide value to your subscribers. This could include promotional offers, helpful tips and advice, or exclusive content only available to subscribers.
By implementing these five marketing strategies, you’ll be well on your way to building a successful small business in Greenwich. Just remember to stay consistent, measure your results, and always be on the lookout for new opportunities to grow your business.
Local Marketing Made Easy is a full-service local marketing agency based in Greenwich, London. We can show you how a good marketing strategy can increase sales - ultimately putting more money in your pocket.
To see how we can help your business, call us on (0203) 303 0625 or book a callback request via the form below.
