Creating high-performing video ideas for brands is one of the most innovative strategies for boosting engagement, strengthening brand identity, and converting viewers into loyal customers.
There’s no one-size-fits-all when creating high-performing video ideas for brands—and that’s the magic. From storytelling to tutorials, from behind-the-scenes glimpses to expert interviews, each video type serves a different purpose in your marketing funnel.
The key is matching your content style to your brand voice and audience’s needs. Whether you’re building trust, launching a new product, or simply showing the human side of your business, these video ideas will help you grab attention, drive engagement, and convert views into real results. Below are 100 actionable ideas you can start using right now.
Every brand has a story—yours just needs telling. These high-performing video ideas for brands bring your people, values, and company culture to the forefront. They humanise your business, spark emotional connections, and make your audience feel like insiders, not outsiders. Ideal for building brand loyalty and creating a lasting impression.
Your product isn’t just a thing—it’s a solution. These video ideas put the spotlight on what you sell and why it matters. From feature breakdowns to dramatic before-and-afters, these videos help customers visualise the benefits and reduce hesitation in the buying journey.
Want instant credibility? Let your customers do the talking. These video types are all about building social proof, showing real-world impact, and giving your biggest fans the spotlight. They help strengthen your community and show new leads why your brand is worth backing.
Give value first, and sales follow. Educational videos are some of the highest-performing video types for brands because they build trust and establish your expertise. Teach something useful, answer a common question, or break down a tricky concept—your audience will thank you with loyalty and shares.
People don’t just want to see the finished product—they want the messy, real-life making-of. These videos pull back the curtain and build authenticity. From factory tours to safety practices, they show your brand has nothing to hide and plenty to be proud of.
Whether you’re hyping up a new launch, running a seasonal campaign, or promoting a giveaway, these video ideas help you generate buzz fast. They’re designed to convert attention into action and give your campaigns the flair they deserve.
If your content makes people smile, laugh, or say “wow,” it’s already ahead of the game. These videos are perfect for grabbing attention in noisy feeds and showing off your brand’s personality. Think of them as the icing on your content cake—fun, fresh, and shareable.
Trust doesn’t just come from what you say—it comes from who you’re connected with. These video types showcase your experts, partners, suppliers, and collaborators. They add credibility and show you’re not just a brand—you’re part of a respected network.
Show them you’re not just keeping up—you’re leading the way. These high-performing video ideas highlight your latest tech, upgrades, and innovations. Perfect for brands in fast-moving sectors or looking to shake off a “traditional” image.
If your audience is global, your video content should be too. These ideas help you show presence beyond your postcode and connect with audiences in multiple markets and languages. Because local relevance and cultural awareness never go out of style.
These are your “set it and forget it” videos—timeless, always relevant, and always working for you in the background. Ideal for educating new audiences, highlighting key brand messages, or getting the most out of past events and achievements.
These high-performing video ideas for brands help businesses connect with their audience on a deeper level, build trust, and stay memorable. Whether you're showing your team’s personality, educating customers, or launching your latest product, the right video can do the heavy lifting for your brand strategy.
Each type of video listed here can be tailored to fit your business goals and audience preferences, making your content marketing more impactful and efficient.
Creating engaging video content also allows brands to share their origins, values, and mission in a human, relatable way. This fosters emotional connection and brand loyalty while differentiating you from competitors.
Do you need help turning these ideas into action? The Ultimate Video Marketing Guide, which accompanies our workshop and webinar for the British Library, provides detailed strategies, tools, and templates.
Local Marketing Made Easy is a full-service local marketing agency based in Greenwich, London. We can show you how a good marketing strategy can increase sales, ultimately putting more money in your pocket.
To learn how we can help your business, call us on (0203) 303 0625 or request a callback using the form below.
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