In today's digital age, having a rock solid online presence for your business is more important than ever. One way to improve your online visibility is by using Google My Business.
This free tool allows you to manage your business's presence on Google, including in search results, maps, and more.
Here are our eight top tips for using Google My Business to improve your online visibility:
Claim and verify your business listing
The first step to improving your online visibility with Google My Business is to claim and verify your business listing. This involves creating a business profile on Google and confirming that you are the owner or authorised representative of the business. Once your listing is verified, you can manage your business information on Google, including your business name, address, phone number, and hours of operation.
Optimise your listing.
After verifying your business listing, the next step is to optimise it for search. This involves adding detailed information about your business, including your website URL, business category, photos, and more. Be sure to fill out as much information as possible, as this can help improve your ranking in Google search results.
Encourage customer reviews
One of the best ways to improve your visibility with Google My Business is by encouraging customer reviews. Positive reviews can improve your ranking in search results and provide social proof to encourage potential customers to choose your business.
Be sure to respond to all positive and negative reviews. This shows that you value customer feedback and are committed to providing excellent service.
Use Google Posts
Google Posts allow you to create short, engaging posts that appear in your business listing on Google. These posts can include updates about your business, special offers, and more. Be sure to use eye-catching visuals and clear calls to action in your posts to encourage engagement and drive traffic to your website or physical location.
Monitor your insights
Google My Business provides detailed insights about how customers interact with your business listing, including how many people view your profile, how they found your business and more. Use this to optimise your listing and improve your online visibility.
Use Google Q&A
Google Q&A allows customers to ask questions about your business, which you can then answer directly. This can provide additional information about your business and build trust with potential customers. Be sure to monitor your Q&A section regularly and respond to questions promptly and helpfully.
Add booking and appointment options.
Add booking and appointment options to your Google My Business listing if your business offers services or appointments. This can help make it easier for potential customers to schedule appointments or make reservations, improving your online visibility and driving more business.
Monitor and respond to messages.
Google My Business also allows customers to send messages directly to your business. Be sure to monitor these messages regularly and respond promptly and helpfully. This can help improve customer satisfaction and build trust with potential customers.
Google My Business is a really powerful tool for improving online visibility and driving more business.
Following these tips and optimising your business listing can improve your ranking in search results, attract more customers, and build a robust online presence.
If you'd like help with your Google My Business Setup, We can help.
Local Marketing Made Easy is a full-service local marketing agency based in Greenwich, London. We can show you how a good marketing strategy can increase sales - ultimately putting more money in your pocket.
To see how we can help your business, call us on (0203) 303 0625 or book a callback request via the form below.
