1. Use eye-catching displays that highlight the key features of your products.
2. Create a theme or colour scheme that connects your products and draws people in.
3. Use signage and transparent pricing to make it easy for customers to understand what you're selling.
4. Offer product samples or demonstrations to help customers experience your products firsthand.
5. Ensure your products are well-organised and easy to browse, so customers can quickly find what they want.
6. Consider using lighting to enhance the visual appeal of your products. Bright, well-lit displays can draw attention to your products and make them more attractive to potential customers.
7. Use creative packaging or display techniques that make your products more visually attractive. For example, you could use unique shapes or textures to make your products stand out from the competition.
8. Ensure your products are easily accessible, so customers can pick them up and examine them more closely. This could mean placing them at eye level or creating an interactive display.
9. Offer promotions or discounts to encourage customers to try your products. For example, you could offer a buy-one-get-one-free deal or a discount for customers who purchase multiple items.
10. Ensure you know your products and can answer any questions customers may have. This can help build trust and establish your credibility as a seller, leading to repeat business and positive word-of-mouth recommendations.
11. Use props and accessories to create a scene that contextualises your products. For example, if you sell home decor items, you could create a mock living room or kitchen display.
12. Consider incorporating digital elements into your display, such as interactive screens or videos that show your products in action. This can help engage customers and make your products more memorable.
13. Use social proof to build trust with customers. This can include displaying customer reviews or testimonials or showcasing your products being used or endorsed by well-known individuals or influencers.
14. Be mindful of the overall aesthetic of your display, including the colours, textures, and materials you use. This can help create a visually appealing, cohesive look that draws customers in.
15. Finally, be open to experimenting and trying new things with your product displays. Be bold, take risks, and think outside the box, as this can help differentiate your products and make them more memorable to potential customers.
16. Make sure to highlight your products' unique features and benefits in your displays. This can help differentiate your products from others and give customers a clear understanding of what makes them unique.
17. Use lighting strategically to create a mood and atmosphere around your products. For example, if you sell candles, you could use dimmer lighting to create a cosy, intimate atmosphere that makes your products more appealing.
18. Consider using multimedia elements in your displays, such as sound or music, to create a sensory experience that engages customers and makes your products more memorable.
19. Regularly update your displays to keep things fresh and exciting for customers. This can encourage repeat visits and make your products more appealing over time.
20. Finally, remember the importance of customer service. Make sure to warmly greet customers, answer any questions, and provide a positive and memorable shopping experience that encourages them to return in the future.

If you'd like help with your product positioning. We can help.

Local Marketing Made Easy is a full-service local marketing agency based in Greenwich, London. We can show you how a good marketing strategy can increase sales - ultimately putting more money in your pocket.

To see how we can help your business, call us on (0203) 303 0625 or book a callback request via the form below.