May Social Media Roundup: What’s Hot, What’s New & Why the DMCC Act Should Be On Your Radar

Social Media Updates May 2025: Hot Features, Hidden Risks & One Massive Law You Cannot Ignore

Summer is flirting with us, and I am ready. But while you're out here manifesting sunshine and iced coffees, the platforms are doing what they do best—dropping updates like confetti and quietly shifting the rules of the game. As we dive into social media updates May 2025, it’s crucial to understand the implications of these changes.

Instagram alone coughed up ten updates in April. TikTok and Meta? Equally chaotic. And when you thought it couldn’t get more intense, the UK government casually drops the DMCC Act — a law with teeth, fines, and real consequences if you’re cutting corners in your marketing.

Here’s your brutally honest, no-fluff breakdown of what’s new on socials and why now is the time to get your digital house in order.

What’s the DMCC Act — and Why Should You Care?

Plus Key Social Media Updates May 2025 You Should Know

The Digital Markets, Competition and Consumers Act 2024 officially kicks in April 2025 — but don’t get comfy. It’s already shifting expectations around how businesses show up online. In short?

The days of shady marketing tactics are numbered.

The DMCC cracks down on:

And it’s not a slap-on-the-wrist situation. We’re talking fines of up to 10% of your global turnover or £300k, whichever is greater. Yes, global. Even the small fish need to swim smart now.

Instagram: 10 New Features You Might’ve Missed

Let’s be honest — IG updates like it’s got commitment issues. Here’s what matters this month:

Edits App Launches

Instagram’s new video editing app is finally out, but CapCut hasn’t been fired yet. It’s fine, but it’s not groundbreaking.

Blend DMS

IG wants to recommend Reels you and your mates like in a shared DM thread. Honestly, more noise, less joy.

AI Search Topics in Comments

AI is now recommending related searches based on your post and its comments. This feels a bit “hover parent,” but it could be helpful to for visibility.

View Counts Go Public(ish)

You can now see view counts for all your posts, not just Reels. For now, it's just you, but you know that’ll change eventually.

Monthly Insights Recap

A handy notification showing your monthly stats, top-performing content, and when your audience is most active. Finally, some valuable data in-app.

Profile-Only Posting (In Testing)

This is great for content that needs credibility (think team info, opening hours) but doesn’t need to hit the feed.

Locked Reels (In Testing)

Want to drop VIP-only content? Locked Reels let you share videos that require a code to view. Think of giveaways, events, and member-only access.

Reel Sorting by Views (In Testing)

See your most viewed Reels in one tap. Handy for auditing content performance — or reminding yourself you peaked in 2022. No judgement.

Coloured Notes

For the Notes-obsessed among you, now you can change the background colour. Does this matter? No. Will you use it? Probably.

Hidden Places (In Testing)

A privacy feature that lets you hide sensitive locations like your home or office from IG maps. About time.

Threads, Meta, TikTok & Co. Are Also Doing The Most

Meta:

Threads:

TikTok:

LinkedIn:

YouTube:

How to Futureproof Your Marketing Under the DMCC Act

Before regulators and platforms do it for you, here's what to clean up now.

Be Real with Reviews

Stop asking your mum, cousin, or dog walker to leave five stars. If you reward a review? Disclose it. If it’s fake? Delete it.

Quit the Engagement Pods

No, they don't boost your numbers. No, they’re not worth a £300k fine or losing consumer trust. Engagement must be real—or it's misleading.

Disclose Paid Partnerships

Whether it's gifted products or paid promotions, influencers must label them properly—and so should you. #Ad is non-negotiable now. Full disclosure should not be buried in hidden copy. It's also your responsibility to ensure those you work with are also compliant.

Show All Fees Upfront

No more “From £20!” then slapping on £12 in “service fees” at checkout. That’s called drip pricing. It’s illegal now. Get your pricing house in order.

Ditch the Dodgy Claims

Unless you're actually #1 in your category, don’t say you are. Same goes for “best-selling”, “award-winning”, or “top-rated”. Back it up — or tone it down.

What This Means For You

Social media is still one of the best free tools for growing your business, but it’s not the Wild West anymore. The DMCC Act is your sign to stop winging it and start getting smart:

✅ Audit your content
✅ Clean up your old posts
✅ Double-check any influencer or affiliate relationships
✅ Be transparent, truthful, and customer-first

You can still be creative, edgy, funny, and bold — do it in a way that’s honest and compliant.

Local Marketing Made Easy is a full-service local marketing agency based in Greenwich. Our LocalAdvantage programme is designed to support startups building a solid foundation. To learn how we can help your start-up or your community of start-ups, call us on (0203) 303 0625 or request a callback via the form below.

Social Media Updates May 2025

Social Media Updates May 2025 Social Media Updates May 2025 Social Media Updates May 2025 Social Media Updates May 2025

Spring into Action: Upcoming Business Events You Won't Want to Miss!

As the flowers begin to bloom and the days grow longer, it's the perfect time to refresh and rejuvenate your business strategies. This spring, a series of exciting events are lined up to help you do just that. Whether you're looking to enhance your marketing skills, expand your network, or simply learn something new, these events have something for everyone.

Upcoming Business Events

Start up Lewisham - Marketing SOS
Date: Friday, 21st February
Kick off your spring preparations with the Marketing SOS event. Hosted at Catford Library, this session is perfect for those looking to sharpen their marketing acumen and tackle any business challenges head-on. This Troubleshooting session is for the issues holding you back in your business! And then stick around for some general networking and a cup of tea. Register here.

Guerrilla Marketing Workshop with Start-Up Greenwich
Date: 6th March
Unleash your inner marketing maverick with this workshop focused on guerrilla tactics for budget-savvy businesses. Learn innovative strategies that can set your brand apart without breaking the bank. This workshop will guide you through crafting and executing a guerrilla marketing plan tailored to your unique business needs. With an interactive session, practical implementation tips, and real-life case studies, you'll have the tools and confidence to up your marketing game. Sign up now.

Lunch and Learn: Why Community is the Secret to Business Growth with Enterprise Nation
Date: 13th March
Join us for a lunchtime session that delves into the power of community in driving business growth. Discover how building and nurturing a community can be a game-changer for your business. This session will provide actionable insights and strategies to connect with your community and turn local advantages into business success. Find out more.

Business Club Networking Event
Date: 17th March
Expand your network and connect with fellow entrepreneurs at this engaging networking event. It's an excellent opportunity to share ideas, collaborate, and find potential partners. This exclusive, FREE event is the fourth in our series, brought to you by Local Marketing Made Easy in association with Start Up Greenwich. Whether you're a young entrepreneur, a parent balancing family and business, or someone embarking on a career change, this event is open to all, offering a unique opportunity to expand your horizons. The event is free and includes lunch! Learn more.

Spring is the season of growth, and these events are the perfect way to plant the seeds for your business success. Don't miss out on the chance to learn, connect, and grow with like-minded individuals. Mark your calendars and get ready to spring into action!

Local Marketing Made Easy is a full-service local marketing agency based in Greenwich. Our LocalAdvantage programme is designed to support startups building a solid foundation. To learn how we can help your start-up or your community of start-ups, call us on (0203) 303 0625 or request a callback via the form below.

Upcoming Business Events

Upcoming Business Events

Upcoming Business Events

Upcoming Business Events

Festive Networking Event with Start Up Greenwich

Join us on 11th December for an exciting networking event. In partnership with Start Up Greenwich, we're hosting a celebratory gathering to reflect on the successes of 2024 and get into the holiday spirit. This event is part of our "Power of Series," designed to empower local professionals by connecting them with like-minded individuals. Whether you're a seasoned entrepreneur or just starting, this is the perfect opportunity to expand your horizons.

This exclusive, FREE event is the third in our series, brought to you by Local Marketing Made Easy in association with Start Up Greenwich. Whether you're a young entrepreneur, a parent balancing family and business, or someone embarking on a career change, this event is open to all, offering a unique opportunity to expand your horizons.

Festive Networking Event with Start Up Greenwich

Why Attend?

Our networking event offers more than just the chance to mingle. It's a space to engage in meaningful conversations without the pressure of pitches, allowing you to showcase your skills and share experiences with fellow business owners. The event is inclusive and open to all, providing insights and strategies tailored to your unique business journey. Plus, it's free, making it accessible to everyone in the local business community.

Get Festive!

Embrace the holiday cheer by wearing your favourite Christmas jumper—bonus points for those who do! This festive touch adds fun to the event, fostering a warm and welcoming atmosphere. It's a chance to celebrate the end of the year with fellow entrepreneurs and make lasting connections in a relaxed setting.

Join Us and Celebrate

Take advantage of this unique opportunity to be part of a vibrant community that champions collaboration and mutual growth. Share your successes, challenges, and future goals with others who understand your journey. T

To secure your spot, join the waitlist through our event page and prepare for an enriching experience combining learning, networking, and festive celebration.

We look forward to celebrating with you and making this event a memorable end to 2024.

See you there in your Christmas jumper!

Local Marketing Made Easy is a full-service local marketing and business support agency based in Greenwich. Our LocalAdvantage programme is designed to support startups building a solid foundation. To learn how we can help your start-up or your community of start-ups, call us on (0203) 303 0625 or request a callback via the form below.

Festive Networking Event with Start Up Greenwich

Festive Networking Event with Start Up Greenwich

Festive Networking Event with Start-Up Greenwich

Festive Networking Event with Start Up Greenwich

Festive Networking Event with Start Up Greenwich

5 Critical Steps for Startups in Their First Year

Embarking on the journey of starting a new business is both thrilling and challenging. The first year is crucial for setting a solid foundation that will support long-term success. By focusing on the right strategies, startups can navigate initial hurdles and position themselves for growth. Here, we explore five critical steps every startup should take in its first year.

5 Critical Steps for Startups in Their First Year

1. Define Your Value Proposition

Your value proposition is the unique promise you make to your customers. It sets you apart from competitors and explains why customers should choose your product or service. To define your value proposition, consider what makes your offering unique and how it solves your customers' problems. For example, if you're launching a sustainable clothing line, your value proposition might focus on eco-friendly materials and ethical production practices. Articulating this promise will guide your marketing efforts and resonate with your target audience.

A strong value proposition should be clear, concise, and compelling. It should highlight the benefits of your product or service and address the specific pain points of your target audience. Conduct market research to understand what your competitors offer and identify gaps your business can fill. Use this information to craft a value proposition that differentiates you from the competition and aligns with your brand's mission and vision.

2. Build a Strong Network

Networking is essential for startups to gain insights, resources, and support. Effective networking involves more than attending events; it's about building genuine relationships. Start by identifying key industry players, potential mentors, and peers. Attend relevant workshops, webinars, and networking events. Use platforms like LinkedIn to connect with professionals and join groups related to your industry. Remember, networking is a two-way street—offer your expertise and support in return.

Building a strong network requires consistent effort and a genuine interest in others. Be proactive in reaching out to individuals who can provide guidance and support. Attend industry conferences and trade shows to meet potential partners and collaborators. Join local business groups and chambers of commerce to connect with other entrepreneurs in your community. As you build your network, focus on creating meaningful connections that can lead to mutually beneficial relationships.

3. Develop a Marketing Strategy

A well-thought-out marketing strategy is vital for reaching your target audience. Begin by identifying your ideal customer and understanding their needs and preferences. Develop a mix of online and offline marketing tactics, such as social media campaigns, email marketing, and local events. Ensure your messaging is consistent and aligns with your brand values. Regularly assess the effectiveness of your marketing efforts and be ready to adjust your strategy as needed.

Your marketing strategy should be comprehensive and adaptable. Start by defining your brand identity and creating a cohesive visual and verbal language that reflects your business's personality. Determine the most effective channels for reaching your audience, whether it's through digital marketing, traditional advertising, or grassroots efforts. Set clear goals and key performance indicators (KPIs) to measure the success of your campaigns. Use data analytics to track your progress and make informed decisions about where to allocate resources.

4. Focus on Customer Feedback

Customer feedback is a valuable tool for refining your products and services. Implement methods for gathering feedback, such as surveys, focus groups, and direct interactions. Listen to your customers' experiences and use their insights to make improvements. Engaging with feedback not only enhances your offering but also builds trust and loyalty with your customers.

Creating a feedback loop is essential for continuous improvement. Encourage customers to share their thoughts and experiences through various channels, such as online reviews, social media, and customer service interactions. Analyse feedback to identify trends and areas for improvement. Use this information to make data-driven product development and customer service enhancement decisions. Demonstrating that you value customer input can increase satisfaction and long-term loyalty.

5. Stay Agile

In the dynamic world of startups, adaptability is key. Being agile means being open to change and ready to pivot when necessary. Monitor industry trends, stay informed about new technologies, and be willing to experiment with different approaches. Agility lets you quickly respond to challenges and opportunities, keeping your business relevant and competitive.

Agility involves more than just reacting to change; it's about anticipating it. Foster a culture of innovation within your organisation by encouraging team members to share ideas and explore new possibilities. Stay informed about industry developments and emerging trends that could impact your business. Be willing to take calculated risks and learn from both successes and failures. By staying agile, you can navigate the uncertainties of the startup landscape and seize growth opportunities.

The first year of a startup is a period of learning and growth. By defining your value proposition, building a strong network, developing an effective marketing strategy, focusing on customer feedback, and staying agile, you lay the groundwork for success. Embrace these steps and watch your startup thrive as you navigate the exciting path.

Local Marketing Made Easy is a full-service local marketing agency based in Greenwich. Our LocalAdvantage programme is designed to support startups building a solid foundation. To learn how we can help your start-up or your community of start-ups, call us on (0203) 303 0625 or request a callback via the form below.

5 Critical Steps for Startups in Their First Year

5 Critical Steps for Startups in Their First Year

5 Critical Steps for Startups in Their First Year 5 Critical Steps for Startups in Their First Year

5 Critical Steps for Startups in Their First Year

5 Critical Steps for Startups in Their First Year

Autumn Events in Greenwich

Autumn Events in Greenwich: Ignite Your Business Potential

As Autumn sweeps into Greenwich, bringing a crisp breeze and vibrant foliage, it's time to warm up your calendar with exciting events designed to boost your business acumen and expand your network. Whether you're a local business owner or looking to offer enriching experiences to your clients, these events are not to be missed.

What's Coming Up in September?

Here are a few notable dates to mark in your diary:

1. Free Mentoring Program with Start-Up Greenwich Kick-Off Autumn, a free mentoring program running until March 2025. This six-month program is designed to empower existing small businesses in the Start-Up Greenwich community by reshaping their strategies and supporting aspiring entrepreneurs in transforming their business ideas into reality.

It's a unique opportunity for participants to gain valuable insights and guidance from three experienced mentors who have worked in their respective industries for years. I'll be leading all the sales and marketing modules. Register now to secure your spot.

2. 10-Part Workshop Series with Clarion Housing Starting September 19th, join our online marketing and sales workshops to drive business growth. This series will continue until January 2025, offering comprehensive insights into the digital marketing landscape. Secure your spot for the upcoming sessions:

3. Free Workshop—Crafting Your Competitive Edge Join us on September 20th for a free workshop in collaboration with Start-Up Lewisham, celebrating its two-year anniversary. This event is perfect for those looking to sharpen their competitive edge. Register here.

4. Free Networking Event & Lunch On September 24th, join our "Power of" series in partnership with Start-Up Greenwich for a free networking event and lunch. This event provides a great platform to connect with fellow business owners. Find out more.

These events offer incredible learning and networking opportunities and serve as a showcase for corporate clients interested in similar initiatives for their teams.

So, embrace the vibrant energy of autumn with a dynamic lineup of events tailored for business growth and networking. From a comprehensive six-month mentoring program with Start-Up Greenwich to a series of free workshops and networking lunches, these events offer invaluable opportunities for learning and connection. Join us to gain insights from industry experts, refine your competitive edge, and expand your professional network.

Local Marketing Made Easy is a full-service local marketing agency based in Greenwich, London, dedicated to empowering local businesses with innovative marketing strategies. Call us on (0203) 303 0625 or request a callback via the form below.

Autumn Events in Greenwich Autumn Events in Greenwich

Autumn Events in Greenwich

Autumn Events in Greenwich

Unlock Your Business Potential: Join Our Exclusive Networking Event Greenwich

Join Us for the Next Power of Networking Event Greenwich: Secure Your Spot Today!

Networking Event Greenwich

Are you ready to elevate your business game and connect with like-minded entrepreneurs? Our upcoming Power of Networking event, in collaboration with Start-Up Greenwich, is your opportunity to do just that!

This event, set to take place on September 24, 2024, at the Greenwich Centre Library, promises to be an enriching experience for local business owners, start-ups, and aspiring entrepreneurs.

Why Attend?

Networking is more than just exchanging business cards—it's about building relationships that can propel your business forward. Our event offers a unique platform to:

Event Highlights

Don't Miss Out!

Spaces are limited, and interest is high. Secure your spot today to ensure you don't miss out on this invaluable opportunity to grow your network and business. Whether you're just starting or looking to expand your reach, this event is tailored to help you succeed.

Event Details:

Book Your Place Now - Networking Event Greenwich!

Ready to unlock the power of networking? Click here to book your spot and join us for a day of learning, sharing, and connecting.

We look forward to welcoming you to an event that promises to be as inspiring as it is informative. Let’s build a thriving business community together!

Here are our top tips for maximising networking.

  1. Ease into Networking: Start by interacting with acquaintances and gradually extend your circle to include their friends and eventually strangers at more significant events.
  2. Prepare and Have a Strategy: Understand what you aim to achieve through networking. Is it raising your profile, learning new skills, or generating referrals? Attend various events to find ones that align with your goals.
  3. Step Outside Your Comfort Zone: Networking is about expanding your circle. Make an effort to meet people beyond your immediate acquaintances.
  4. Listen and Engage: Show genuine interest in others. Ask open-ended questions to encourage discussion and find common ground.
  5. Effective Follow-Up: Post-event follow-ups are crucial. As our American cousins say - the money is in the follow-up! Connect on LinkedIn and email, and consider setting up one-on-one meetings with key individuals to understand better and learn more about their business.
  6. Offer and Ask for Introductions: Where possible, make referrals, and if you’re being introduced, update the referee on any progress. It's only polite, after all!
  7. Assess Your Networking Success: Regularly evaluate if your networking efforts are helping you meet your objectives and adjust your strategy accordingly.
  8. Networking Etiquette: Focus on building relationships rather than selling. Ensure your approach is respectful and aimed at mutual benefit. Who are you helping today?
  9. Dress Appropriately and be Memorable: Your appearance should reflect professionalism and make you approachable. Remember to smile, make eye contact, and practice open body language.

Good luck!

Local Marketing Made Easy is a full-service local marketing agency based in Greenwich, London. Book your ticket to up your networking game and learn actionable tips you can implement at our event and beyond. Plus, lunch is on us!

See you on the 24th of September!

To see how we can help your business with networking and workshops, call us on (0203) 303 0625 or book a callback request via the form below

Networking Event Greenwich Networking Event Greenwich Networking Event Greenwich Networking Event Greenwich Networking Event Greenwich

Generating Content Ideas: Ignite Creativity and Wow Your Audience

Many businesses face the challenge of consistently creating engaging content. The pressure to produce fresh and relevant content can be daunting, whether running a blog, managing social media, or developing marketing materials. But fear not! With the right strategies and tools, you can unlock endless creativity and never run out of content ideas again. This blog post will explore practical techniques for generating content ideas to keep your content pipeline flowing and your audience engaged.

Generating content ideas.

Brainstorming Techniques for Fresh Content Ideas

Generating content ideas starts with effective brainstorming. Here are some techniques to spark your creativity:

Repurposing Existing Content for New Ideas

Maximize the value of your existing content by repurposing it into different formats. This not only saves time but also helps you reach a wider audience.

Tools for Generating Content Ideas

Leverage tools to help you generate content ideas and stay organized.

Engaging with the Community for Content Ideas

Your community is a valuable source of content inspiration. Here's how to tap into it:

Essential Tools to Never Run Out of Content Ideas

Creating consistent and engaging content can be challenging, but with the right tools, you can keep your content pipeline flowing. Here’s a summary of essential tools to help you generate fresh ideas, repurpose existing content, and stay organised.

1. Mind Mapping Tools:

2. Feedback Collection Tools:

3. Competitor Analysis Tools:

4. Industry Trends and News:

5. Repurposing Content Tools:

6. Content Inspiration Tools:

7. Content Organisation Tools:

8. Community Engagement Tools:

Generating content ideas is a common challenge, but you can keep your content fresh and engaging with the right strategies. By brainstorming effectively, repurposing existing content, leveraging tools for inspiration, and engaging with your community, you'll always have creative ideas. Remember, the key to successful content creation is consistency and relevance. Keep your audience at the heart of your content strategy, and you'll see your efforts pay off.

Local Marketing Made Easy is a full-service local marketing agency based in Greenwich, London. Ready to unlock endless creativity for your business? To see how we can help with generating content ideas, call us on (0203) 303 0625 or request a callback via the form below.

Generating content ideas.

Generating content ideas.

Generating content ideas.

100 High-Performing Video Ideas for Brands

High-Performing Video Ideas for Brands

100 High-Performing Video Ideas for Brands You Can Use Today

Creating high-performing video ideas for brands is one of the most innovative strategies for boosting engagement, strengthening brand identity, and converting viewers into loyal customers.

There’s no one-size-fits-all when creating high-performing video ideas for brands—and that’s the magic. From storytelling to tutorials, from behind-the-scenes glimpses to expert interviews, each video type serves a different purpose in your marketing funnel.

The key is matching your content style to your brand voice and audience’s needs. Whether you’re building trust, launching a new product, or simply showing the human side of your business, these video ideas will help you grab attention, drive engagement, and convert views into real results. Below are 100 actionable ideas you can start using right now.

Storytelling and Culture

Every brand has a story—yours just needs telling. These high-performing video ideas for brands bring your people, values, and company culture to the forefront. They humanise your business, spark emotional connections, and make your audience feel like insiders, not outsiders. Ideal for building brand loyalty and creating a lasting impression.

Product-Focused High-Performing Video Ideas

Your product isn’t just a thing—it’s a solution. These video ideas put the spotlight on what you sell and why it matters. From feature breakdowns to dramatic before-and-afters, these videos help customers visualise the benefits and reduce hesitation in the buying journey.

Customer & Community Engagement

Want instant credibility? Let your customers do the talking. These video types are all about building social proof, showing real-world impact, and giving your biggest fans the spotlight. They help strengthen your community and show new leads why your brand is worth backing.

Educational & Informative Content

Give value first, and sales follow. Educational videos are some of the highest-performing video types for brands because they build trust and establish your expertise. Teach something useful, answer a common question, or break down a tricky concept—your audience will thank you with loyalty and shares.

Behind-the-Scenes & Transparency

People don’t just want to see the finished product—they want the messy, real-life making-of. These videos pull back the curtain and build authenticity. From factory tours to safety practices, they show your brand has nothing to hide and plenty to be proud of.

Campaigns & Promotions

Whether you’re hyping up a new launch, running a seasonal campaign, or promoting a giveaway, these video ideas help you generate buzz fast. They’re designed to convert attention into action and give your campaigns the flair they deserve.

Creative & Entertaining Ideas

If your content makes people smile, laugh, or say “wow,” it’s already ahead of the game. These videos are perfect for grabbing attention in noisy feeds and showing off your brand’s personality. Think of them as the icing on your content cake—fun, fresh, and shareable.

External Relations & Social Proof

Trust doesn’t just come from what you say—it comes from who you’re connected with. These video types showcase your experts, partners, suppliers, and collaborators. They add credibility and show you’re not just a brand—you’re part of a respected network.

Technology & Innovation

Show them you’re not just keeping up—you’re leading the way. These high-performing video ideas highlight your latest tech, upgrades, and innovations. Perfect for brands in fast-moving sectors or looking to shake off a “traditional” image.

International & Multilingual

If your audience is global, your video content should be too. These ideas help you show presence beyond your postcode and connect with audiences in multiple markets and languages. Because local relevance and cultural awareness never go out of style.

Evergreen Content

These are your “set it and forget it” videos—timeless, always relevant, and always working for you in the background. Ideal for educating new audiences, highlighting key brand messages, or getting the most out of past events and achievements.

These high-performing video ideas for brands help businesses connect with their audience on a deeper level, build trust, and stay memorable. Whether you're showing your team’s personality, educating customers, or launching your latest product, the right video can do the heavy lifting for your brand strategy.

Each type of video listed here can be tailored to fit your business goals and audience preferences, making your content marketing more impactful and efficient.

Creating engaging video content also allows brands to share their origins, values, and mission in a human, relatable way. This fosters emotional connection and brand loyalty while differentiating you from competitors.

Do you need help turning these ideas into action? The Ultimate Video Marketing Guide, which accompanies our workshop and webinar for the British Library, provides detailed strategies, tools, and templates.

Local Marketing Made Easy is a full-service local marketing agency based in Greenwich, London. We can show you how a good marketing strategy can increase sales, ultimately putting more money in your pocket.

To learn how we can help your business, call us on (0203) 303 0625 or request a callback using the form below.

High-Performing Video Ideas for Brands

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Ultimate Video Marketing for Lead Generation

Video Marketing for Lead Generation

Welcome to our latest guide, created to accompany our webinar/workshop session with the British Library on using video content for lead generation.

Today, we're exploring the game-changing potential of video content for lead generation for startups and small business owners. Whether you're just getting started or looking to sharpen your strategy, this guide will arm you with practical tips on creating powerful video content using your smartphone.

Video Content for Lead Generation

Workshop Objectives for Video Content for Lead Generation

Create Impactful Video Content with Your Smartphone
Learn how to use the high-quality cameras built into modern smartphones to produce professional-looking videos.

Explore Affordable Tools
Discover budget-friendly tools and apps to elevate your video quality and boost engagement.

Generate Leads and Grow Your Reach
Use video content to generate leads and increase your business's visibility.

Why Video Content for Lead Generation Works

Video is the most engaging form of content online today, offering the highest return on investment across all marketing channels. For startups and SMEs, video is critical for storytelling, brand building, and standing out in a noisy market. Master it, and you could turn a modest business into a household name.

The Power of Video Content for Lead Generation

Boosting Conversions
Websites with video can experience conversion rates up to 80% higher.

Driving Engagement
Social video generates 1200% more shares than text and images combined.

SEO Advantages
Video content can increase organic traffic from search engines by 157%.

Real SME Wins Using Video Content for Lead Generation

Pink Boutique
UK-based online fashion retailer Pink Boutique used smartphone-shot TikToks to share behind-the-scenes clips and trend-led styling videos. Their relatable content helped them grow their following and drive a surge in customer orders—proving that authentic content can fuel video content for lead generation success.

Little Moons
This mochi ice cream brand became a TikTok sensation, boosting sales by 700% in UK supermarkets. By creating satisfying, on-trend videos and leaning into user-generated content, they built major brand awareness through smart, low-budget video content for lead generation.

Gymshark
What started as a UK fitness apparel startup grew into a global brand by consistently publishing workout demos, founder stories, and testimonials. Their success shows how regular, value-packed video content for lead generation builds loyalty and community.

Your Toolkit for Creating Video Content for Lead Generation

Smartphone Filming

Today’s smartphones can shoot in HD or 4K and rival traditional video cameras. They’re accessible, intuitive, and perfect for creating spontaneous, authentic content.

Free or Low-Cost Apps

Editing: InShot, Kinemaster, Adobe Premiere Rush
Sound & Music: Anchor, GarageBand
Enhancement: Canva (for graphics and text), Snapseed (for images and thumbnails)

7 Types of Video Content for Lead Generation Every Startup Should Try

  1. Product Demonstrations – Showcase your product in action.
  2. Customer Testimonials – Build credibility with real feedback.
  3. Educational Content – Establish authority by teaching your audience.
  4. Behind-the-Scenes – Add a human touch by sharing your daily operations.
  5. Company Culture Videos – Attract values-aligned staff and customers.
  6. Live Videos – Create excitement and foster real-time interaction.
  7. Promotional Videos – Announce offers and boost interest.

Check out our list of 100 high-performing video ideas here.

Filming Great Product Demos on a Budget

Plan key features and benefits. Use a clean, well-lit space. Keep your phone steady with a tripod. Focus on how your product solves problems. Use apps like InShot, GarageBand, and Canva to edit and enhance.

Customer Testimonials That Connect

Pick clients whose stories match your brand promise. Film in a quiet, naturally lit space. Use Canva to overlay quotes and captions. Share across all digital channels for maximum exposure.

Educational Video Content for Lead Generation That Builds Trust

Focus on your audience’s challenges. Keep scripts clear and language simple. Use InShot for editing and Canva for subtitles. Publish on YouTube, LinkedIn, and your website.

Behind-the-Scenes & Company Culture

Show real people and real work. Film from various angles using a gimbal or tripod. Edit with InShot or Adobe Rush and add fun captions. Share widely to connect with customers and future staff.

Going Live with Video Content for Lead Generation

Ensure stable Wi-Fi, lighting, and audio. Engage with comments and questions live. Try StreamYard or Instagram Live. Repurpose the recording as evergreen content.

SEO for Video Content for Lead Generation

Use keywords in titles, descriptions, and tags. Create clickable thumbnails. Use YouTube Analytics and Google Keyword Planner. Embed videos on your site for added traffic and dwell time.

Creating Promotional Video Content That Converts

Keep it short and visually striking. Use natural light and steady footage. Edit in InShot and style with Canva. End with a bold CTA and publish across channels.

Case Study: Winning Without a Budget

A local artisan coffee shop used only a smartphone and free apps to film behind-the-scenes videos. After posting consistently on social media, they saw a 40% rise in footfall and a surge in brand recognition locally.

From Idea to Upload: Step-by-Step

  1. Brainstorm & Plan
  2. Shoot – Light it well and keep it steady.
  3. Edit – Trim clips and add overlays.
  4. Final Touches – Music, captions, branding.
  5. Distribute – Tailor for platforms and SEO.
  6. Monitor – Track results and improve.

Budget-Friendly Tools for Video Content for Lead Generation

Accessories: Tripods, gimbals, external mics
Editing Software: InShot, CapCut, Adobe Rush
Graphics Tools: Canva, Snapseed
Audio Resources: GarageBand, Free Music Archive
Analytics Tools: YouTube Analytics, Google Keyword Planner
Live Tools: StreamYard, OBS Studio

Tips for Using IG Reels and TikTok for Lead Generation

Final Pro Tips for Better Video Content for Lead Generation

Strategic Video Content Plan

  1. Define your target audience
  2. Choose formats that support your goals
  3. Plan and schedule content in advance
  4. Optimise for each platform
  5. Engage actively with your audience
  6. Test paid ads for extra reach
  7. Capture leads with landing pages
  8. Measure what matters
  9. Assign roles and budget
  10. Stick to your timeline

Measure Video Content Success on a Budget

Track views, engagement, and conversions with free tools. Use what you learn to improve performance and generate better ROI.

By applying the techniques in this guide, you can confidently harness the power of video content for lead generation to attract leads, drive conversions, and build a standout brand.

Explore YouTube’s Creator Academy
Get started with Google Keyword Planner

Local Marketing Made Easy is a full-service local marketing agency based in Greenwich, London. Let's co-create a video that tells your story and resonates with your local community's heartbeats.

To see how we can help your business, call us on (0203) 303 0625 or book a callback request via the form below

Video Marketing for Lead Generation

Local Business Networking Event -Unlock the Power of Local

Local Business Networking Event

The potential for growth and innovation lies within the local business community. In collaboration with Start-Up Greenwich, Local Marketing Made Easy is relaunching Business Club, the first in our Power of series. 

Local Business Networking Event

Join us as we cohost this new event for local business owners, start-ups, and aspiring entrepreneurs. Providing attendees with practical, actionable strategies, enhanced networking skills, and communication tactics—essential tools for any entrepreneur aiming for success. 

Attendees can expect to learn how to network effectively in a relaxed and welcoming setting, where they can make genuine connections powered by shared knowledge and mutual respect. No 30-second intros or awkward "who you are and what you do moments."

The event is on May 15th, 2024, from 10:30 a.m. to 12:30 p.m., and it includes a networking lunch and is FREE.

Beyond the event, Local Marketing Made Easy is committed to empowering local businesses in partnership with Start Up Greenwich. Attendees can look forward to ongoing support through comprehensive marketing strategies, community-focused events, and workshops. The aim is to foster a thriving business community beyond just one event.

Open to all local business owners, start-ups, and entrepreneurs in the Greenwich area and beyond, Local Marketing Made Easy creates a space where businesses can shine, connect, and grow. This event is your gateway to a community, where you will discover what you can achieve when we unlock the Power of local together.

As the saying goes, the best time to plant a tree was 20 years ago. The second best time is now. 

This event is your "now." Secure your place at Business Club today 

Book Now 

Here are our top tips for maximizing networking for newbies or those who dislike it.

  1. Ease into Networking: Start by interacting with acquaintances and gradually extend your circle to include their friends and eventually strangers at larger events.
  2. Prepare and Have a Strategy: Understand what you aim to achieve through networking. Is it raising your profile, learning new skills, or generating referrals? Attend various events to find ones that align with your goals.
  3. Step Outside Your Comfort Zone: Networking is about expanding your circle. Make an effort to meet people beyond your immediate acquaintances.
  4. Listen and Engage: Show genuine interest in others. Ask open-ended questions to encourage discussion and find common ground.
  5. Effective Follow-Up: Post-event follow-ups are crucial. As our American cousins say - the money is in the follow-up! Connect on LinkedIn and email, and consider setting up one-on-one meetings with key individuals to understand better and learn more about their business.
  6. Offer and Ask for Introductions: Where possible, make referrals, and if you’re being introduced, update the referee on any progress. It's only polite, after all!
  7. Assess Your Networking Success: Regularly evaluate if your networking efforts are helping you meet your objectives and adjust your strategy accordingly.
  8. Networking Etiquette: Focus on building relationships rather than selling. Ensure your approach is respectful and aimed at mutual benefit. Who are you helping today?
  9. Dress Appropriately and Be Memorable: Your appearance should reflect professionalism and make you approachable. Remember to smile, make eye contact, and practice open body language.

Good luck!

Local Marketing Made Easy is a full-service local marketing agency based in Greenwich, London. Book your ticket now to up your networking game and learn actionable tips you can implement at our event and beyond. Plus, lunch is on us!

See you on the 15th of May!

To see how we can help your business past networking and workshops, call us on (0203) 303 0625 or book a callback request via the form below.

Local Business Networking Event

Local Business Networking Event

Local Business Networking Event

Local Business Networking Event

Local Business Networking Event